Manila, Philippines — Media personality, host, and working mom Dianne Medina led the official launch of My Saiko Skin, using the platform to highlight a message that strongly resonated with women and mothers. The event focused on the growing need for skincare that fits into real life, rather than adding pressure to already demanding daily routines.
Speaking candidly during the launch, Medina shared how her skincare habits changed after becoming a mother. She explained that routines she once followed are no longer practical today.
“Before, skincare was a long ten-step process. Now, as a working mom, you really don’t have that time anymore,” Medina said.
She emphasized that women manage many responsibilities every day, making simplicity a key factor when choosing skincare.
“You have many priorities, work, kids, responsibilities, so skincare needs to fit into real life,” she added.
Throughout the event, Medina consistently returned to this message, reinforcing that skincare should be supportive rather than overwhelming. She also delivered a clear message directed at women and mothers, reminding them that self-care should not feel like an added burden.
“Skincare should support your lifestyle, not add pressure to it,” she said.
The launch also featured Miss Universe Philippines 2016 Maxine Medina, who shared her personal experience using My Saiko Skin products and her preference for Japanese skincare. She highlighted the brand’s lightweight formulations, noting that they absorb quickly and work well within a simplified daily routine.
Behind the brand, My Saiko Skin CEO and Founder Anna Perez shared the company’s vision of bringing Japanese skincare standards to Filipino consumers while keeping products accessible. She explained that maintaining formulation quality and protective packaging was a priority, even while managing costs.
Ms. Anna Perez also shared the brand’s long-term direction beyond the local market. “Our vision is to see My Saiko Skin not only in the Philippines, but across Asia, the US, Dubai, and globally,” she said.
From a formulation perspective, Japanese manufacturing partner and technical lead Mr. Benson Liao explained that Japanese skincare focuses on discipline, ingredient stability, and long-term skin health. He noted that My Saiko Skin formulations are designed to address sensitivity and inflammation through carefully selected and stabilized ingredients.
Providing medical context, Dermatologist Dra. Jaja discussed common skincare concerns among Filipinos, including sensitivity, pigmentation, and acne, which are often influenced by climate, pollution, and lifestyle. She emphasized that minimalist routines can be effective when products are well-formulated and used consistently.
My Saiko Skin expands its retail presence at Mitsukoshi Beauty BGC Mall, Mercury Drugstores, and Rose Pharmacy with a curated lineup of Japan-made skincare formulated with advanced Vitamin C technology.
The range features the Glasskin VC Essence Total Pore Care, which not only target pores but it also refines and avoid breakouts; the Brightskin Pure VC Essence Illuminating Skin Perfector, developed with high-concentration stabilized Vitamin C to address hyperpigmentation and early signs of aging; and the My Saiko Skin Yuzu Peeling Soap, a Japanese artisan bar designed for gentle daily exfoliation while preserving skin balance.
Beyond formulation, the brand places equal importance on product integrity through thoughtful packaging. “Our VC Essence comes in a tube-type packaging with a pointed nozzle so it’s easier to apply and, more importantly, to limit air from coming in. This helps keep the Vitamin C more stable, more potent, and longer-lasting,” said Ms. Anna Perez, CEO of My Saiko Skin.
Formulation expert Benson Liao echoed this, noting, “Vitamin C is very sensitive to air and the environment. That’s why the pointed tube design is important, it limits air exposure and keeps the formula in a very potent state until use.”
The launch concluded with a unified message echoed by its host, ambassadors, and experts. My Saiko Skin promotes simple, gentle, and effective skincare that supports real life, particularly for women and working mothers, while meeting Japanese formulation standards and Filipino needs.
Source: Vritimes
